It’s easy to forgot how amazing Nickelodeon actually was until you rediscover the details that colored it in. Do you remember these 15 second bumpers? I probably saw these- oh, I don’t know- at least once during EVERY commercial break throughout the history of me watching Nickelodeon.
As I watched these again, I thought, it’s amazing how strongly these things were encoded into my kid-memory bank. I wonder how many times my little Ken brain actually absorbed these things. 150 times each? Easily. 300 might also be a good guesstimate. 500 perhaps? Who knows. But even though 15+ years have passed, I can still remember each of these with the clairvoyance of a psychic. Watch, and see how well you can remember them.
1. THE LOCKERS
This one has a cool, simple direction. As the camera pans across a school hallway filled with kids, we slowly see the Nick logo painted on a wall of lockers. But wait- here comes one last, little pip-squeak to slam his locker shut, and the logo lights up brilliant Nick orange. Sweet. Nickelodeon did an exceptional job of branding in those days.
2. THE GYMNIST
The intensity. The grace. The drama. When you saw this bumper, you wondered what the hell you were watching. But then she sticks the landing and leaves a magical orange footprint on the mat. Now it makes sense- Nickelodeon rules.
3. STREET THEATER
Get ready to get funky fresh with this one. I know I did the 400 times I saw it growing up. I almost signed up for a dance class one time, but my Dad stopped me. Check the comments section on the YouTube page- the composer of the song actually left a message!